Your final portfolio for the class will be to create a marketing plan for the company of your choice. You will need to select a company that you have not used for your other assignments in the class. Your plan information should address all areas covered in this course for a marketing plan. The Company-Business Profiles link found in the Library under the How to Find section, is a great place to look for company information for this assignment.

Use the marketing plan that is linked below and that is required reading for this module for your final portfolio project as a broad guide. The marketing plan document is essential to business strategy and is a focal point of this introductory class. The essential information of a marketing plan is outlined in this document and will serve as the...