1. Your best friend owns a small children's consignment store (clothing store where the store will sell your used clothing and will share the proceeds with you)located in the downtown area of acommunity of 50,000 citizens. Business has been slow the past year due the construction of several new strip malls and a new Wal Mart store (Increased competition). She recently discovered you were taking an online marketing class and has asked you for your advice for ideas that will increase her sales. Use the concepts you learned in chapters 1-7 and illustrate their application in your response to your friend.

First, I think it would be a good idea for her to do a competitor analysis to see what types of childrens products her competitors are selling and at what price they are...