You have owned and operated a successful brick and mortar business for several years. Due to increased
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You have owned and operated a successful brick-and-mortar business for several years. Due to increased competition from other retailers, you have decided to expand your operations to sell your products via the Internet. Using your responses from previous discussions (Infrastructures: Sustainable Technologies, Ethics and Information Security: MIS Business Concerns) develop a plan to implement and execute your strategy to go E-business.
E-Commerce opens the door for new market potential which has similar needs which the business was fulfilling. The e-commerce platform provides the profiling of the customer in which the insight about customer interests, needs, psychology and buying potential of the customer is provided to the company. Then the companies can approach these target...