You have just been hired as a brand manager of toothpaste for a large consumer products company. Your job mainly involves encouragingin Other (Other) by vomms
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You have just been hired as a brand manager of toothpaste for a large consumer products company. Your job mainly involves encouraging the advertising and production groups to promote and manufacture your product more effectively. These departments aren't under your direct authority, although company procedures indicate that they must complete certain tasks requested by brand managers. Describe the sources of power you can use to ensure that the advertising and production departments will help you make and sell toothpaste more effectively.
In these types of situations the type of leadership that one will be using will depend pretty much in the situation and resolution that one is looking for. Sources of power in this case will come primarily from the Brand Manager position as the...