You have been assigned the task of purchasing media for your clients advertising campaign. In a two to four-page paper, discuss the steps you would use in determining how you would select a media venue. Describe each of the five Ws for your media planning. Describe the three most important rules of media buying and why they apply to your client.

The paper Must be two to four double-spaced pages in length (excluding the title and reference pages) and formatted according to APA style as outlined in the Ashford Writing Center. Must include a separate title page with the following: o Title of paper o Students name o Course name and number o Instructors name o Date submitted Must use at...