WBC Marketing Plan: Name: Institution:

EXECUTIVE SUMMARY The WBC Company is a beverage producing company. It is in an oligopoly. This means that it operates highly competitive and restricted entry kind of industry. It mainly produces ready-to-drink carbonated mineral water. The WBC company Packages and distributes their products to international markets like East Asia, Africa and Europe. The beverage industry constitutes companies that only produce soft drink ingredients or distribute beverages. The underlying technology that the industry utilizes in the production process entails combining water, flavourings, sweeteners and carbonating this mix. The packaging process then follows after this stage. Natural sweeteners are used to limit the calorie content. ...