Axia college material

Appendix b

Audience-focused communication matrix

Use the matrix to complete the information. Write 3-4 sentences for each item. What are some audience characteristics you need to consider? What communication channels would be appropriate and why? What would you do to ensure your message is effective? What are some considerations you must keep in mind given the diversity of the audience? Audience-focused communication

Audience

Audience characteristics

Channels of communication

Strategies to ensure effective messages

Audience diversity considerations

Managers

A manager could be considered the primary audience, or a gatekeeper who will control whether or not the primary audience will receive the message. This audience will have integrity and leadership in the...