Write a 2 page paper (not including a cover sheet and reference page) that examines market segmentation, targeting, and position for Apple with the iPad 2. ANSWER:

APPLE IPAD 2 SEGMENTATION, TARGETING & POSITIONING

Apple iPad 2 is the second generation of iPad, a tablet computer designed, developed and marketed by Apple Inc. It functions predominantly as a platform for audio-visual media including books, news, movies, music, games, presentations and web content. Apple is more than just a brand, its a lifestyle, part of growing culture of consumers who are artist, musicians, writers, photographers, and most of all innovators. The firm has positioned itself as a high end brand that offers stunning hardware designs and also an amazing users experience. Apple market segmentation...