The University of Phoenix Doctor of Business Administration program prepares a doctoral professional to become a subject matter expert in business (Doctor of Business Administration, n.d.). Marketing is an area of business that drives consumers to potentially purchasing goods, or services by ways of advertising, digital media, brand management, and public relations (Online DBA With a Focus in Marketing, n.d.).

Social Media marketing can be used to elevate an individuals status on social media, thus potentially labeling an individual as a social media influencer. Social media influencers, at times are used by companies to be the face behind a brand; a marketing strategy. Social media influencing while using the social media platform, Twitter, is found to have a profound...