What strategies does Smart use in the European market Is the automobile adapted to consumers driving needs in Europe
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Description
Read Case Study 9-1: Smart For two One Car for Narrow European Alleys and answer the following questions in an essay format.
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What strategies does Smart use in the European market? Is the automobile adapted to consumers' driving needs in Europe?
- Why is the Smart not changing to adapt to the U.S. market, dominated by large trucks and sports utility vehicles? Will the lack of adaptation hurt sales in the United States?
Analysis of Smart: forTwo
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Smart's Strategy in Europe and Consumer specific adaption in Europe
Smart is the joint venture of the Swatch and Mercedes-Benz and created during the early 1990's. It has the stardom in the mini-automobile category in the early 1990's. Smart is basically intended to provide the...
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Published On:
12/12/2014
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