What are some of the things a good marketing plan does to help ensure its effective implementation?

Discussion Post #1 Week 5 Jordan M. Hill BUS 620 Managerial Marketing Instructor: Dr. Bob Miller September 24th, 2019

There are a variety of things that go into a good marketing plan that allow it to be effective. To be effective in gaining new customers, a good plan needs to accurately identify customer needs, creating high-value products to meet those needs, and delivering corresponding product value messages to the target market (Finch,2012, Customer Relationship Management, para.1). A good plan will evolve an extensive research phase where a target market is established, and customers needs are analyzed. Once a customers needs are identified, development of a product may...