Wgu Qrt Task 1

RUNNING HEAD: THE SHOP THAT CARES

The Shop That Cares: A Marketing Plan for ATR Enterprises

Western Governor's University

QRT: Task 1

I. Executive Summary 6

II. The Challenge 6

III. Situation Analysis 6

a. Company Analysis 6

b. Customer Analysis 7

c. Competitor Analysis 8

i. Competitor's Chart App. A

d. Collaborators 9

e. Climate 9

i. PEST Analysis App. B

ii. SWOT Analysis App. C

IV. Market Segmentation 9

a. Segment 1 9

b. Segment 2 9

c. Segment 3 10

d. Segment 4 10

V. Alternative Marketing Strategies 10

VI. Online Marketing Strategy 10

a. Search Engine Optimization 10

b. Web Analytics Plan 11

c. Social Media 11

d. Maintaining Online Customer Satisfaction 12

e. E-Commerce Solutions 13

f. Sitemap App. D

g. Website Mock-ups App. E

h. Web Development and Maintenance Budget 13...