Week 6 DQ2 Sustainable Competitive Advantage Describe the circumstances under which a firm chooses a low-cost strategy to attain sustainable competitive advantage. What about the situations when a differentiation strategy is chosen? Provide specific real world examples.

When organizations choose a low price strategy to attain sustainable competitive advantage, the winner with the actual lower cost within the market will be gained. Differentiation strategy is a unique approach for organizations to separate itself from the competition. According to Douglas (2012), Differentiation strategy is generally more effective in markets for experience and credence goods rather than in markets for search goods. This occurs because rivals may not be able to ascertain exactly what it is about...