Sustainability

ECO/415

October 4, 2010

Patrick O' Donnell

Sustainability

The Pepsi-Cola Company (Pepsi) began operations in 1898 and has placed emphasis on sustainability. Pepsi is an outstanding example of how sustainability is used to ensure longevity in business. Team B will define sustainability and explain why sustainability is important for success using Pepsi as an example. Team B will evaluate Pepsi in terms of sustainability, in particular, identifying financial and non-financial stakeholders, affects of economic decisions on financial and non-financial stakeholders, affect on profits when stakeholder reactions are considered, and sustainability successes and failures.

Moreover, Pepsi will be compared with businesses in the industry in terms of sustainability. Pepsi's...