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Pricing Strategies: Identity three types of pricing strategies. Select a good or service and compare the prices of two different companies associated with the goods or service. Why do different organizations have different pricing strategies for the same good or service? Respond to at least 3 of your classmates. Discussion Post #1 Week 4 Jordan M. Hill BUS 620 Managerial Marketing Instructor: Dr. Bob Miller September 11th, 2019
While there are many different types of pricing strategies, all are bound by the three Cs: cost, consumers, and competitors (Finch, 2012, Approaches to Price Setting para. 1). The first type of pricing strategy is known as Cost-Based Pricing. In this strategy, prices are set by understanding the cost to produce the product and identifying a price...