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Marketing has often been defined in terms of satisfying customers needs and wants. Critics, however, maintain that marketing goes beyond that and creates needs and wants that did not exist before. They feel marketers encourage consumers to spend more money than they should on goods and services they do not really need. With a minimum of 200 words; What is your understanding of the role of marketing and the marketing management process? Respond to at least 3 of your classmates.
Discussion Post #1 Week 1 Jordan M. Hill BUS 620 Managerial Marketing Instructor: Dr. Bob Miller August 29th, 2019
When one hears the word marketing they often think of advertising. Thats what I associated marketing with at least. To me, marketing was essentially informing the public (potential...