Marketing Plan for ABC Hotels Marketing C212

Over the past 40 years, ABC Hotels have strived to provide a unique experience for all of guests big and small. In order to keep providing this experience going and ensuring the satisfaction of guests at their home away from home, technology is the key. One area in which ABC Hotels is failing. The company is behind the curve when it comes to the convince of technology for our guest. In order to lead the hospitality industry, we need to advance and to do so we need to innovate. Lunching two new applications will take ABC Hotels well into the future. The first application is for the mobile device in which guests are able to check-in, digital key to their room, verify their identity and provide payment information. The second application will...