The vision and mission and values statements are extremely important to a company in the overall strategy. This determines where the company is going and who they want to be. Without these statements, a company cannot distinguish, explain itself nor identify itself to the customers nor the employees. A mission statement defines the business and the service or products it provides to the community/customers. It allows employees and consumers to see why the business is there, what they do and how they want to achieve it. It also should be inspirational. The vision statement shows the direction in which the company wants to go or in other words, their end goals. Value statements provide inside look at the companys culture. Each company that provides a values statement usually do so to...