(USE AS A GUIDE)MKT500 Assignment 3 Part C Marketing Plan

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Assignment 3 Part C: Marketing Plan Africano-American Organic Bakery MKT 500 Marketing Management

Branding, Pricing and Distribution strategy Branding strategy My companys vision is to lead in the organic bakery business, despite the fact that it will face a stiff competition from its opponents. It aims at expansion as its long-term goal, with a large number of employees. To motivate them, each employee will receive a decent paycheck better than the employees of my opponents will. An effective branding strategy, therefore, will help my company, the Africano-American Organic Bakery (AAOB), to achieve that goal. In my view, the success of any company depends on its marketing management, which refers to the application, tracking and review of a companys marketing...

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