Value Chain Analysis

Unit 4 Individual Project Assignment

Paige Harward

GB570 Managing the Value Chain

Professor Jerry Haenisch

Kaplan University

August 27, 2013

Value Chain Analysis

Since 1955, McDonald's has opened 34,000 outlets, employs 1.8 million people, and serves 69 million people a day on average in 118 countries. McDonald's Corporation (NYSE: MCD) is headquartered in the United States and was originally owned by Richard and Maurice McDonald and business partner Ray Kroc.

All McDonald's restaurants have the option to be franchised, affiliates or owned by the corporation. Revenues come from the franchised restaurants by way of rent, royalties, and sales. McDonald's revenues have increased from 22.7 billion dollars in 2009 to 27.6 billion in 2012. With the increase in...