Value Chain Analysis

Unit 4 Individual Project Assignment

Shivani Patel

GB570 Managing the Value Chain

Dr. John Craddock

Kaplan University

November 19, 2012

Value Chain Analysis

This paper will analyze Amazon's value chain. Amazon is a global fortune 500 company that is based out of Seattle, Washington. Jeff Bezos started it in 1995 and it has only continued to grow even larger. They are now operating worldwide it countries such as Canada, China, France, Germany, Italy, Japan, Spain, and the United Kingdom. They offer many products that can attract all kinds of customers. They offer book, electronics, jewelry and plenty more. They currently employ over 51,300 employees worldwide, have over 152 million active Amazon customer accounts, over 2 million active sell accounts, and...