Value Chain as Competitive Advantage

Unit 3 Assignment

Paige Harward

GB570 Managing the Value Chain

Prof. Jerry Haenisch

Kaplan University

August 20, 2013

Value Chain as Competitive Advantage

A successful value chain is essential to create a competitive advantage in any industry. A company must meet two criteria in order to be considered successful; supply a needed or wanted product to the consumer and beat out the completion. This is how a company creates the competitive edge. The process "a company performs to design, produce, market, deliver and support its product" is considered the value chain. (Value chain analysis, 2012)

Review of Concepts

In order to understand how a value chain is used to create a competitive advantage, one must review the concepts. First, the value chain...