Unit 3 Effective Value Chain equals Competitive Advantage

Calette Williams

GB570 Managing the Value Chain

Professor Dr.: RitaGunzelman

Kaplan University

November 19, 2013

Abstract

Value Chain as Competitive Advantage Competitive advantage is very valuable to a lot of the companies. The take it beyond just trying to match with the competitors and moving to surpass what they do, it means something different to most businesses. This means looking for different routes to understand their consumers, putting themselves into the shoes of the consumers to try to get a clear understanding of exactly what the demands of the consumers are. That way they can truly see how to satisfy their customers without bending on the profitability and revenues of the business. Surpassing the wants of the...