THE WATER BOTTLING COMPANY MARKETING PLANin Business (Education) by hemsworth
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THE WATER BOTTLING COMPANY MARKETING PLAN
- Role and function of marketing for WBC:
The Waters Bottling Company (WBC) have been building a plant for production of water filtering and packing i.e. they use the water and pack them in plastic water bottles for sale with an amendable amount of water in every package of bottle that is being used for sale. Dr. M. Waters, who is the founder and president of this WBC Corporation which situated their plant in Munsonville.
(Aaker & A., D. 2004),Till then company is ready with their filtering as well as packing work but they doesn't have any idea of the marketing for this business which is most important for this product because there are several known Companies' which providing their services of water supply in the current market. So, it has...