The Mission and Vision Southwest and Jet Blue Airlines BGMT 364 University of Maryland University College (4 Pages Words) Abstract This paper outlines the formation of a vision statement, the mission and the values that JetBlue and Southwest airlines embrace. A firm can initiate strategic management once it forms a mission statement. That statement allows forms to aspire to its potential while bearing in mind what it wants to avoid as it successfully grows. JetBlue and Southwest airlines mission has been primarily to govern the way they conduct business and the desire to serve customers and give direction to make service related decisions. This paper will concentrate on the differences and similarities of Southwest and Jet Blue airliners mission statements, the quality of each...