The Case of the New Apple, Inc.

Jackie Olney

Managerial Marketing

Timothy Malone

July 8, 2013

Abstract

Apple in synonymous with new or innovative products; a person's age, social standing, or demographics do not matter, Apple is a sought-after product. Apple means a phone that can do amazing things with just a touch of a finger or a desktop computer that can do everything from word-processing to graphic designing with ease. The release of the first iPhone in 2007 netted more than six million units in one year. In 2008, the iPhone 3G replaced the first iPhone changing the way cell phones are used today. The Apple computer was designed and built by Steve Jobs and Steve Wozniak, two college dropouts from California. The first Apple computer was released to the public on April...