Mary Gordon Week Two: Project One BUS3059 Quantitative Business Analysis 6/28/2016

Abstract Surveys are a companys way of conducting research in order to discover what their consumers prefer and/or want. It provides the company with insight to flaws a product may have, and selling points the consumers desire.

Introduction Companies such as General Mills and Kellogg have many different varieties of cereal to choose from, giving a consumer many choices. However, when a particular type of cereal is not selling well, research is done in order to find out how sales can be improved. Survey Questions: 1.) Would you mention this cereal product to family or friends? 2.) Do you prefer the cereal product or the substitute/generic product? 3.) Are there dietary differences in the cereal...