Introduction

The Pegasus vehicle, the first fly/drive vehicle to be approved for mass production, is in the early stage of its product life cycle.  The strategy and positioning analysis below projects how the marketing effort and marketing mix will change with each phase in the Pegasus product life cycle.  

Product Life Cycle During the introductory stage of the Pegasus product life cycle, the need for immediate profit is not the pressure. The priorities are to develop an awareness of the new fly-drive vehicle and to develop a market. At this point CarJet must develop a strong brand awareness. This can be achieved through direct advertising in print and social media, media events, press releases, etc. At this time the people who may want to buy the car need to be aware of its...