Introduction When it comes to creating a new product or even a new department an organization has to be able to decide which direction it is headed and how their decisions will impact their customers. They also need to take a look at how their own decisions will affect them internally and externally. Will it be profitable? Will it make them more competitive? Will our customers me interested? These are all things a company must look at in order to be successful and with proper planning and implementation as well as a sound understanding of the market and their customers any company has the potential to be successful. We are looking into the Sony Corporation a huge electronic conglomerate. Their products are known worldwide and are used in a multitude of ways. They have started...