Table of Contents Executive Summary 2 Company Overview 3 Mission Statement 3 Vision Statement 4 Value Proposition 4 New Product Summary 5 SWOT Analysis 6 Recommendations 7 References 8

EXECUTIVE SUMMARY Sony Corporation, a leading Japanese manufacturer of electronics, game, and entertainment products, has reported losses for four consecutive years. The company announced a record annual net loss of 520 billion yen (6.4 billion) for the year ends in March 2012. Sonys main strategic problem lies in its numerous product lines that serve too many parts of the entertainment value chain. The empire-building strategy not only caused the companys innovation and operation to slow down, but also impaired their competitiveness in all of the market segments they...