STRATEGIC PLAN PART I: CONCEPTUALIZING A BUSINESS

Strategic Plan, Part I: Conceptualizing a Business

University of Phoenix

BUS/475 Dr. Laura Pogue

Conceptualizing a Business

According to Pearce and Robinson, strategic management is "the set of decisions and actions that result in the formation and implementation of plans considered to achieve a company's objectives.

Organizations use project management to implement strategic plans. A significant body of knowledg and training exists to support project management best practices.

To improve project manager performance and thereby increase project success rates, the behavior of project managers must change. The project manager needs someone with a history of successful project implementations to help identify and correct bad habits....