1)____ consists of people, equipment, and procedures to gather, sort, analyze, evaluate, and distribute needed, timely, and accurate information to marketing decision makers.

A.A promotional campaign

B.A marketing research system

C.A marketing information system

D.A marketing intelligence system

E.A marketing database

2)3M, Hewlett-Packard, Lego, and other companies use the ____ to manage the innovation process.

team

• venture system

  system

  product "team"

  works

3)____ is the difference between the prospective customer's evaluation of all the benefits and all the costs of an offering and the perceived alternatives.

perceived value

avoidance rate

usefulness

...