LegalShield Strategic Plan - Draft

L. Octavia Durham

STR/581 - Strategic Planning Implementation

March 3, 2014

Instructor - Adrian Wallace

LegalShield Strategic Plan

LegalShield is a 40 year old company that has maintained a constant membership growth. However, that growth has not been as aggressive as the company has hoped for. The long-term objective is to increase the membership from 1.4 million to 15 million members with one in 4 households owning a legal membership to confer with on any legal matter along with the identity protection of Kroll International to protect their assets on every level by the end of 2025.

Functional tactics

Working in the direction of the long-term goals LegalShield has developed a series of short-term objectives. After the acquisition...