Str/581-Strategic Plan

Strategic Plan Part 3

STR/581

Brian Carter

12-12-11

Strategic planning is a critical element of an organization's annual business plan. A strategic plan consists of a number of components. In addition to analyzing a company's strengths and weaknesses, a strategic plan also includes implementation and control techniques. While this may seem easy enough, implementing a strategic plan into an organization can be challenging. Barnes and Noble, like a number of corporations are seeking ways to improve productivity and profitability. This essay will identify business alternatives for the bookseller which will enable them to diversify their product offerings.

The development of a strategic plan consists of many steps. One important step is identifying the best...