str581 final solutions 1 5
in Business (Education) by neel
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Description
1)____ consists of people, equipment, and procedures to gather, sort, analyze, evaluate, and distribute needed, timely, and accurate information to marketing decision makers.
A.A promotional campaign
B.A marketing research system
C.A marketing information system
D.A marketing intelligence system
E.A marketing database
2)3M, Hewlett-Packard, Lego, and other companies use the ____ to manage the innovation process.
team
-
venture system
system
product "team"
works
3)____ is the difference between the prospective customer's evaluation of all the benefits and all the costs of an offering and the perceived alternatives.
perceived value
avoidance rate
usefulness
...
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Published On:
04/29/2015
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