STR581 Final EXAMS 5 Questions with ANSWERS # THE NEW EXAM!!! # Sets # BUY THIS ONE #
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1)A ____ is a set of procedures and sources managers use to obtain everyday information about developments in the marketing environment.
A.
marketing research system
B.
marketing intelligence system
C.
vertical system
D.
product management system
E.
marketing information system
2)____ is the difference between the prospective customer's evaluation of all the benefits and all the costs of an offering and the perceived alternatives.
A.
Perceived usefulness
B.
Customer perceived value
C.
Competitors market share rate
D.
Report rating
E.
Failure avoidance rate
3)A(n) ____ is any good, service, or idea that is perceived by someone as new.
A.
product
B.
creative product
C.
new idea
D.
innovation
4)A company can take several steps to...
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05/26/2015
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