1)Total customer satisfaction is the general feeling of pleasure or disappointment that results from comparing perceived performance to expectations. To achieve total customer satisfaction, organizations need to_____.

A.Lower prices

B.Spend more money

C.Lower expectations

D.Develop marketing campaigns

E.Manage customer experiences

2)____ consists of people, equipment, and procedures to gather, sort, analyze, evaluate, and distribute needed, timely, and accurate information to marketing decision makers.

A.A marketing database

B.A marketing research system

C.A promotional campaign

D.A marketing information system

E.A marketing intelligence system

3)A company can take several steps to improve the quality of its marketing intelligence. If...