1) 3M, Hewlett-Packard, Lego, and other companies use the ____ to manage the innovation process.

A. joint- venture system

B. skunk works

C. venture team

D. new product "team"

E. stage-gate system

2) ____ is the difference between the prospective customer's evaluation of all the benefits and all the costs of an offering and the perceived alternatives.

A. Failure avoidance rate

B. Competitors market share rate

C. Customer perceived value

D. Report rating

E. Perceived usefulness

3) A company can take several steps to improve the quality of its marketing intelligence. If the company purchases competitive products for study, attends open houses and trade shows, and reads competitors' published reports and stockholder information, the company is using...