STR581 final exam100 ANSWERS STEP 2

in Business (Education) by neel
Favorite Add it to your favorites and revisit later
  • STR581 final exam100 ANSWERS STEP  2
Instant Download
Previewing 1 of 22 total pages.
Trouble downloading?
Copyright complaint
Instant download
Money-back guarantee
Regular Price: $157.14
Your Price: $110.00 (30% discount)
You Save: $47.14

Description

1) 3M, Hewlett-Packard, Lego, and other companies use the ____ to manage the innovation process.

A. skunk works

B. new product "team"

C. stage-gate system

D. joint- venture system

E. venture team

2) A ____ is a set of procedures and sources managers use to obtain everyday information about developments in the marketing environment.

A. vertical system

B. product management system

C. marketing research system

D. marketing information system

E. marketing intelligence system

3) A(n) ____ is any good, service, or idea that is perceived by someone as new.

A. creative product

B. innovation

C. product

D. new idea

4) A company can take several steps to improve the quality of its marketing intelligence. If the company purchases competitive...

Comments (0)

You must sign in to make a comment.
neel
@dgoodz
9938
112
Rating:
Published On:
04/29/2015
Print Length:
22 page(s)
Word Count:
4,353
File Name:
str581-final-exam100-answers-step-2-71.doc
File Size:
75.26 KB (0.08 MB)
Sold By:
neel
Purchased:
0 times
Best Seller Ranking:
#30601

Other items from neel

Customers also bought

Customers also viewed