Str 581 Week5

Implementation, Strategic Controls, and Contingency Plans

Borders Group, Inc. (BGP) is a leading global retailer of books, music, movies, gifts and other entertainment items. BGP needs new growth methods, product development and new revenue sources. The implementation plan below will identify the course of action best suited for the corporation along with the implementation process, assessed risks and financial projections that will be used as the basis for moving the business forward.

Implementation plan

Borders Group, Inc. is currently in a transition period and seeking methods that will allow the company to regain market share. This implementation is primarily concerned with how to diversify the product offerings, regain customer loyalty and become a major retailer of...