STR 581 Week 4 Learning Team Assignment Strategy Paper BONUS 4
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Running head: KUDLER FINE FOODS STRATEGIC PLAN
Kudler Fine Foods Strategic Plan
YOUR NAME(S)
STR/581
DATE
NAME OF PROFESSOR
Kudler Fine Foods Strategic Plan
In this paper, Team # will evaluate alternatives that Kudler Fine Foods must consider to realize growth. Each team member will include one alternative and recommend a single strategy that Kudler Fine Foods may implement. The alternatives discussed will be (1) expansion by horizontal integration (2) expansion by adopting generic competitive strategies (3) expansion by product development (4) expansion by recruiting new management team, and (5) expansion by identifying a specific plan for new location.
Expansion by Horizontal Integration
To maintain and increase its competitive edge, an alternative strategy KFF will...