Week 4 DQs

Week 4 - Discussion Question 1 Identify an existing organization that established sustained market leadership by successfully leveraging a generic strategy. How did the organization successfully leverage this strategy?

Answer: Since 1980s, generic strategies had been well-known. To sustain an organizations competitive advantage, there are three main strategic options. These generic strategies include cost leadership, differentiation, and focus. Dollar Tree is an organization that has leveraged generic strategy by lowering the dollar amount of their products. This they do to meet the expectation of their target marketthe low to medium income earners. Some dollar stores have merged with larger ones in order to remain in the industry, while others maintain...