University of Phoenix

Strategic Planning & Implementation

STR/581

Recommendations for Guillermo Furniture

Guillermo furniture is a medium size industrialized company in a small town in Mexico. The organization enjoys the fact of being one of the largest furniture manufacturing companies in town and has been a major player in the local industry for a number of years. With the company facing many new competitors, Guillermo Navallez is forced to make some tough management decisions that could potentially make or break the organization. The new competitors introduce the best technology in the furniture making business which provided the rivals with an advantage over Guillermo furniture by offering their products at a cheaper price to the public. In order for the company to be successful,...