STR 581 Google's Innovation Strategy

SAMPLE

Google's Innovation Strategy

For week's two learning team assignment, the professors asked to write a paper of 1,000 to 1,250 words that describes and evaluates a publicly traded organizations strategy. For the purposes of this assignment, learning team D decided to choose Google as the company of choice. Google Inc. is an Internet/computer software organization, which hosts many Internet- based and software services and products. At its core is google.com, which is the world's top search engine. Google was found by two PhD candidates, Larry Page, and Sergey Brin at Stanford University. Google then was incorporated on September 4th, 1998, and it went public on August 19th, 2004. Aside from the company's web search engine, it offers a variety of other online applications meant to enhance how people acquire information and connect online. The following are some examples: Gmail (e-mail), Google Buzz (social networking), Google Docs (documented collaboration), YouTube (video sharing), Google Maps, Google News, and many more. For advertisers, Google has Google Ad Words, which allows advertisers to...

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