Write a white paper on a company of your choice and discuss the market segmentation within that industry along with the target market for the company and the selection process for that target market.

Starbucks is one of the main worldwide leaders of coffee industries which helped in bringing about fresh and new ranged products to the customers in a more convenient way. Starbucks is an iconic name in the coffee industry. Of late it has lost its market position to its competitors like Dunkin Donuts and Mc Donald's Mc Cafes. The company plans to revive its position by implementing a suitable strategy to regain its lost market share. The main components of the strategy are to recapture the market share by becoming more efficient in its operations.

All the strengths of Starbucks came from...