Starbucks Case

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JeNae Jones Professor Austin MKGT 335 Starbucks Case

  1. List five things that you know about Starbucks Co. Starbucks is a fortune 500 company, and went public 12 years early. Starbucks owns 11,000 store worlds wide. The store space is small and cozy.

  2. List five things that you like or dislike about starbucks. Starbucks allows customers to read books, before buying. Starbucks has wifi (wireless) internet on computers and mobile handset devices. Different drinks to try on the menu. Starbucks offer bagels and fruit salads along with other snacks. Fappuccinos in flavors of strawberry and chocolate.

Dislikes Starbucks has limited space. High prices for drinks. Long waits to get your drink Sometimes getting the wrong order. Some Starbucks are not open after midnight. 3....

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