Select a new product or service that will be launched by either an existing organization or one you will create. This product or service will serve as the basis for the Marketing Plan you will write throughout the course.

Write a 2,800- to 3,500-word paper that includes the following: An overview of the organization A description of the product or service A SWOT analysis of the organization and offering A competitive analysis of the organization and offering using Porters five competitive forces model The criteria you will use to segment your market and select your target market including geographic, demographic, psychographic, and behavioral factors A description of your target market Needs that cause your target market to buy including emotional and logical drivers A written...