Select a Fortune 500 company and research their Integrated Marketing Communications (IMC) tactics. Select at least one traditional and one digital venue to research the IMC
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IMC Tactics
Select a Fortune 500 company and research their Integrated Marketing Communications (IMC) tactics. Select at least one traditional and one digital venue to research the IMC tactics. In a two to four-page paper, analyze whether or not the tactics are effective and why. Describe any recommendations for improvement.
The paper Must be two to four double-spaced pages in length (excluding the title and reference pages) and formatted according to APA style as outlined in the Ashford Writing Center. Must include a separate title page with the following: o Title of paper o Students name o Course name and number o Instructors name o Date submitted Must use at least two scholarly...
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Published On:
06/30/2016
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3 page(s)
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select-a-fortune-500-company-and-research-their-integrated-marketing-communications-imc-tactics-select-at-least-one-traditional-and-one-digital-venue-to-research-the-imc-62.docx
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