JeNae Jones Professor Austin Marketing 335 October 5, 2007 Rollerblades Case

1. What roles do you think modeling could have played in the diffusion of this innovation? Successful diffusion follows certain patterns, such as new product and behaviors are introduced by prominent examples, the product/behavior is adopted at a rapidly acceleration rate, and adoption then either stabilized or declines, depending on the products behaviors functional roles. Modeling affects the adoption of new products, because its displayed to consumers in several new styles, of behaviors in social, pictorial and verbal displays. Rollerblades instruct people to new style behaviors, and products. Rollerblades advertisement displays information about a product can persuade consumers to take a risk, for...