1 What is business research? Business research is a process and tools used in managerial decision making to reduce the risk and increase a ROI. The process used is planning, acquiring, analyzing and dissemintaing data so managers can place their decisions into action from a measured environment to maximize performance. Why should there be any question about the defi nition of research? There is a variety of a different type of research projects grouped under the label "business research". The definition of research is not a simple standard that is the same for every individual. It is based on the person that is conducting the research. It has to be defined so that everyone understands what they due to it having such a broad definition with many different meanings. Business research, as it...